Tesco Puncak Alam.. Finally it open! More exciting development

Dear All,

Finally TESCO Puncak Alam officially open on 28th Nov 2013. Another new landmark for such a quite town... This is shopping heavens all under one roof. Subway is here, Burger King is here, RHB is here, Unifi is here.. and many more...

My point is this...

Tesco has about 50 chains of outlet in Malaysia. They are not as big as AEON (used to be Carrefour) or Giant.. but very selective where the want to invest their market.

One common thing from all these location selection are:

1. Density of population
2. Present of younger population
3. Just look at the opening hours... up to 1am.

As I mentioned in my previous entry, buy the neighbourhood. They are here to make money and this is the fundamental business sense. Puncak Alam is definitely going to be BIG in long run...

Let's review the marketing strategies:

1. Free bus from Ijok and Puncak Alam town. Wow.. this is good. People in Malaysia love free stuffs. I still remember listening to Tony Fernades, CEO of Air Asia on his comment with regard to the low fare and the option of purchase of insurance policy... He saids, people in Malaysia love free stuff. There will be people that would pay RM10 and fly with Air Asia without any insurance. So, in this world free and freebies are GOOD.

2. Free activities for Kids.. This are the best strategy ever this kind of world. Not just TESCO, any big name would do it. Happy Meal, etc. Basically, kids don't have money. Their parent does. Kids are very good at persuading their parent to buy thing for them... You bring the kids, actually, you are bringing the whole family to TESCO Puncak Alam... Pretty neat strategy.

3. Finally, give out discounts.... TESCO Puncak Alam have the edge to be able to make their own product cheaper than the rest by 20%... How good it can be with the rising fuel, sugar, etc price... Definitely a STAR attractions...

 

 TESCO PUNCAK ALAM
No. 1, Jalan Niaga Bestari 9,
Puncak Bestari, 42300,
Bandar Puncak Alam, ,
Selangor Darul Ehsan. 

Sunday - Thursday
8:00am - 11:00pm
Friday - Saturday & Public Holiday
8:00am - 1:00am